Tour Electric
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Pedal or Not, you will enjoy: Santa Monica couple bring to the city, its first all electric bicycle guided tour
"As kids we use to play this hide and seek game, in which we would say whether or not here we come and that's what came to my mind, when we were deciding the name of the shop," says owner Barb Wittels as she waves her hand across the purple Pedal or Not sign.
Interestingly Pedal or Not stemmed out of a personal experience. "Me and my 14-year old daughter Molly, love to bike around and while we would still have energy to go for another round; my husband, Stephen would fall on the grass and say ‘no more, I am tired'," says Barb cracking up in a smile. This led the couple in search of numerous electric bikes before they zeroed in on Pedego. "Their bikes are sturdy and suited for all age-groups," says Stephen adding fondly how Barb addresses their brightly colored rainbow bike fleet as her "little Ferrari's". According to Stephen, the wow factor kicks in as you sit on the bike and realize that, "you can seamlessly switch back and forth between pedaling (6 gears) and electric motor power, with just a twist of a wrist." As a former Pedal or Not rider describes, "the cool factor of being on a bike you don't have to pedal is really hard to explain, add to that the bewildered look on passerby's who are trying to process how a regular looking bike can just take off without pedaling."
Located on Broadway and 7th street, next to the mail box center, Pedal or Not is quite a unique electric bike shop. At Pedal or Not, you not only get to ride an electric bike but also get the only guided electric bike tour available in the city. Priced at $49 the guided tours take you through the streets of Santa Monica and Venice, sprinkled with historical and anecdotal references about the cities past and present. The tour size is generally small ranging from 2-4 people and unlike other tours is not rushed. In fact they have a more leisurely pace and pack in a punch of history and loads of fun in its 2 1/2 – 3 hour duration.
Barb talks with eagerness and excitement, qualities that instantly bond her with riders and assure a fun-filled tour that stops nothing short of being entertaining and exciting. Her animated voice instantly grabs your attention and takes you on a ride to some of the historical landmarks starting with the St Monica's Catholic Church where the academy award winner "going my way" was filmed, to Marion Davies guest house which encapsulates the legacy of the city and Hollywood history, and the city of Venice, which she refers to as an "endless carnival". "Some of the people who have lived in this area for a long time, don't know about some of these sights," says Barb elaborating on Venice canals, which remain unexplored by many of the locals.
Stephen and Barb get a constant flux of tourist from all around the countries, but they have recently noticed a growth in the number of locals too. Their shop opened to a good start early this year; however things slowed down over the next few months due to unusually cooler summer and economic recession. "It's been much slower, but good things happen everyday," says Barb maintaining a positive outlook. Her optimism also stems from a recent visit to a inter bike event in Vegas, where she and Stephen saw a lot of companies who were making a foray into the electric bike field, indicating growth and popularity among consumers.
If you fall in love with these bikes, you can get one of your own at Pedal or Not, who are also licensed bike dealers. The average cost of the bike is 1200 onwards and come in a range of colors. For more details you can visit: Pedal or Not Pedego Bike Collection.
So, if you are one of those who haven't been on their guided tours and are planning to hop on to one of them in the coming days, you need to be aware of their statutory warning: you may be accused of excessive smiling as you roll along the beach – whether you pedal or not!
About the Author
Natasha garyali is a independent social media professional and web manager at Voice of Santa Monica, a community website providing events and entertainment news about Santa Monica, CA. She loves rain, orange tea and the world of virtual communication.
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