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Crisis Pr Advice From Manchester Pr Agency

Heavy snow caused major disruptions for Eurostar passengers during December last year. Although travel operators are generally the best prepared for crisis PR, given the risks of delays, disruption and disaster, Eurostar was caught out by the speed of the crisis and how it played out across social networks.

Paul Smith of Manchester PR agency Citypress gives the following advice to companies that want to prepare for crisis communications.

"Preparation is still the best form of defence. Proactive risk analysis of the most likely and most serious crises which could affect your business can give you vital speed of response if your worst fears become reality. Pulling together relevant information which can help you formulate a response, such as your health and safety track record, can save hours of research time.

"For example, food companies should anticipate product recalls and have regulatory information to hand and procedures already in place while travel companies need to have tested their crisis response in anticipation of major disruptions such as terrorism alerts or extreme weather.

"You have a narrow time window in which to respond before media and your customers begin to suspect you're not in control. Your brand or business credibility is already under threat.

"Do you really want to make it worse by running around considering your crisis response and getting it approved while the issue is being debated online and journalists are damningly reporting that you have 'no comment'?

"Working with a reputable agency to assess risk, prepare statements and media train your key spokespeople means you can swiftly swing into action if your reputation is threatened. Most of your crisis budget should be wisely spent before any crisis because the cost of not being prepared can be far higher.

"Social media might not be on the marketing agenda for every business but companies increasingly need to monitor networks such as Facebook and Twitter because the potential for a reputational threat exploding virally on such network is very real.

"Businesses assuming that this damaging chatter is restricted to social networks are missing the point, they are sources of stories for media and increasingly fuel the trend towards 'real time' search, meaning criticism of your brand could quickly rank highly on Google.

"As a result, social media monitoring and response procedures must now be built into any crisis management strategy. What may seem like a relatively small number of people discussing your brand online can explode into a reputational threat very easily, as retailer Paperchase discovered in February when it was accused of design plagiarism. See: http://www.guardian.co.uk/artanddesign/2010/feb/11/paperchase-design-hidden-eloise

"Such accusations are nothing new for major brands but a blog post was distributed around social networks and Paperchase, which had no social media presence prior to the accusation, allowed it to fester because it had no monitoring system in place.

"In the following days a simple Google search for 'Paperchase' returned more results for the plagiarism row than it did for the brand's official web presence.

"This is why proactive crisis management is so crucial. Get it wrong and the old adage about today's headlines being tomorrow's chip wrappers no longer brings comfort. Damaging headlines are actually tomorrow's search engine results. And they hang around for a lot longer."

For the latest PR Manchester and PR London jobs search online where there is a wide range available. Find the right job for you and see where your future lies.

About the Author

Bob Brightside is an expert in the recuruitment sector having worked there for many years.

PRS The PRS Guitar Book $40 Updated through early 2007, The PRS Guitar Book, 3rd Edition features 32 extra pages and 50 new photos that chronicle Paul Reed Smith's earliest creations through to the present day, including the Private Stock and SE models. The book also features special sections on serial number dating, guitar model key, spec changes, and pickup descriptions. The PRS Guitar Book is a must-have for every PRS fan and makes a great gift.

Prs The Prs Guitar Book $40 Updated through early 2007, The PRS Guitar Book, 3rd Edition features 32 extra pages and 50 new photos that chronicle Paul Reed Smith's earliest creations through to the present day, including the Private Stock and SE models. The book also features special sections on serial number dating, guitar model key, spec changes, and pickup descriptions. The PRS Guitar Book is a must-have for every PRS fan and makes a great gift.

Used Prs Paul Reed Smith Mccarty Sunburst Rel 3.25.12 $1999.99 In Store Used USED PRS PAUL REED SMITH MCCARTY SUNBURST REL 3.25.12

Used Prs Paul Reed Smith Mccarty Sunburst 8.5 234 100811 $1499.99 In Store Used USED PRS PAUL REED SMITH MCCARTY SUNBURST 8.5 234 100811

Used Paul Reed Smith Prs Studio 10 Top Quilt W/Birds Amber 234 041012 $2599.99 In Store Used USED PAUL REED SMITH PRS STUDIO 10 TOP QUILT W/BIRDS AMBER 234 041012

Used Paul Reed Smith Prs Ted Mccarty Burst 10 Top Birds 9 234 $2199.99 In Store Used USED PAUL REED SMITH PRS TED MCCARTY BURST 10 TOP BIRDS 9 234

Used Prs Paul Reed Smith 513 10 Top Flame Blue Matteo 234 091711 8.5 $2199.99 In Store Used USED PRS PAUL REED SMITH 513 10 TOP FLAME BLUE MATTEO 234 091711 8.5

The Prs Guitar Book $50 The PRS Guitar Book details every facet of the wonderful electric guitars made by PRS, the Maryland-based company founded in 1985 by musician and guitar builder Paul Reed Smith. The paperback edition is updated to include all the latest information on the acclaimed Singlecut models, as well as the intriguing story of the Santana SE - the company`s first venture into overseas manufacture. An inviting narrative describes the evolution of this internationally renowned guitar maker, while dynamic color photography spotlights outstanding PRS guitars such as the Signature, signed by Smith; the Dragon, sporting opulent shell inlays; the Swamp Ash Special and Rosewood Limited, using non-standard materials; and ultra-rare models from limited and custom runs. Other featured guitars include the latest acoustic-electrics, and the Santana models that celebrate the partnership between PRS guitars and their best-known player, Carlos Santana. A special section highlights the company`s famed use of highly patterned maple woods, displaying the most stunning "flame-top" and "quilt-top" examples. This definitive book also provides an absorbing photo-essay on the making of a PRS guitar, plus specifications for identifying and dating PRS instruments. "The PRS Guitar Book is a must-have for any collector, PRS owner, or anyone who appreciates PRS guitars." -Guitar Digest "Masterful ... tons of gorgeous, full-color photos." -Guitar Player "This hefty volume of brilliantly colorful guitars made by Paul Reed Smith exemplifies the best and the brightest..." -Dirty Linen "A fitting tribute to a company which has, in a short time, come to symbolize a quality alternative to the `big two` American electric guitar manufacturers." -Vintage Guitar

The PRS Guitar Book: A Complete History of Paul Reed Smith Guitars $26.26 The PRS Guitar Book details every facet of the wonderful electric guitars made by PRS, the Maryland-based company founded in 1985 by musician and guitar builder Paul Reed Smith. The paperback edition is updated to include all the latest information on the acclaimed Singlecut models, as well as the intriguing story of the Santana SE - the company's first venture into overseas manufacture. An inviting narrative describes the evolution of this internationally renowned guitar maker, while dynamic color photography spotlights outstanding PRS guitars such as the Signature, signed by Smith; the Dragon, sporting opulent shell inlays; the Swamp Ash Special and Rosewood Limited, using non-standard materials; and ultra-rare models from limited and custom runs. Other featured guitars include the latest acoustic-electrics, and the Santana models that celebrate the partnership between PRS guitars and their best-known player, Carlos Santana. A special section highlights the company's famed use of highly patterned maple woods, displaying the most stunning "flame-top" and "quilt-top" examples. This definitive book also provides an absorbing photo-essay on the making of a PRS guitar, plus specifications for identifying and dating PRS instruments. "The PRS Guitar Book is a must-have for any collector, PRS owner, or anyone who appreciates PRS guitars." -Guitar Digest "Masterful ... tons of gorgeous, full-color photos." -Guitar Player "This hefty volume of brilliantly colorful guitars made by Paul Reed Smith exemplifies the best and the brightest..." -Dirty Linen "A fitting tribute to a company which has, in a short time, come to symbolize a quality alternative to the 'big two' American electric guitarmanufacturers." -Vintage Guitar

PRS PRS SCAW-LB SE SINGLECUT ANTQ WHT Orange $642 The PRS SE Singlecut Electric Guitar features a gorgeous bookmatched, heavily flamed maple veneer (on transparent-finish models) above a maple top and a mahogany back. This tried-and-true wood combination produces great resonance with bold bottom end. The PRS SE Single Cut guitar is enhanced by a wraparound stop tailpiece/bridge for direct transfer of string vibration. PRS-designed humbucker pickups turn all that resonance into nearly endless sustain. Bird fretboard inlays and natural maple top binding add a little Paul Reed Smith flair to the SE Singlecut.Flamed maple topMahogany backMahogany neckRosewood fretboard22 frets25" scalePRS-designed Treble and Bass Humbucker pickupsWide-fat neck carveBird inlaysNickel hardwarePRS-designed stoptailPRS-designed tunersVolume, tone controls with 3-way pickup selector toggleNickel hardware

PRS PRS SCAW-LB SE SINGLECUT ANTQ WHT Scarlet Red $642 The PRS SE Singlecut Electric Guitar features a gorgeous bookmatched, heavily flamed maple veneer (on transparent-finish models) above a maple top and a mahogany back. This tried-and-true wood combination produces great resonance with bold bottom end. The PRS SE Single Cut guitar is enhanced by a wraparound stop tailpiece/bridge for direct transfer of string vibration. PRS-designed humbucker pickups turn all that resonance into nearly endless sustain. Bird fretboard inlays and natural maple top binding add a little Paul Reed Smith flair to the SE Singlecut.Flamed maple topMahogany backMahogany neckRosewood fretboard22 frets25" scalePRS-designed Treble and Bass Humbucker pickupsWide-fat neck carveBird inlaysNickel hardwarePRS-designed stoptailPRS-designed tunersVolume, tone controls with 3-way pickup selector toggleNickel hardware

PRS PRS SCAW-LB SE SINGLECUT ANTQ WHT Antique White $612 The PRS SE Singlecut Electric Guitar features a gorgeous bookmatched, heavily flamed maple veneer (on transparent-finish models) above a maple top and a mahogany back. This tried-and-true wood combination produces great resonance with bold bottom end. The PRS SE Single Cut guitar is enhanced by a wraparound stop tailpiece/bridge for direct transfer of string vibration. PRS-designed humbucker pickups turn all that resonance into nearly endless sustain. Bird fretboard inlays and natural maple top binding add a little Paul Reed Smith flair to the SE Singlecut.Flamed maple topMahogany backMahogany neckRosewood fretboard22 frets25" scalePRS-designed Treble and Bass Humbucker pickupsWide-fat neck carveBird inlaysNickel hardwarePRS-designed stoptailPRS-designed tunersVolume, tone controls with 3-way pickup selector toggleNickel hardware

Prs Prs Scaw-Lb Se Singlecut Antq Wht Antique White $612 The PRS SE Singlecut Electric Guitar features a gorgeous bookmatched, heavily flamed maple veneer (on transparent-finish models) above a maple top and a mahogany back. This tried-and-true wood combination produces great resonance with bold bottom end. The PRS SE Single Cut guitar is enhanced by a wraparound stop tailpiece/bridge for direct transfer of string vibration. PRS-designed humbucker pickups turn all that resonance into nearly endless sustain. Bird fretboard inlays and natural maple top binding add a little Paul Reed Smith flair to the SE Singlecut.Flamed maple topMahogany backMahogany neckRosewood fretboard22 frets25" scalePRS-designed Treble and Bass Humbucker pickupsWide-fat neck carveBird inlaysNickel hardwarePRS-designed stoptailPRS-designed tunersVolume, tone controls with 3-way pickup selector toggleNickel hardware

Prs Prs Scaw-Lb Se Singlecut Antq Wht Orange $642 The PRS SE Singlecut Electric Guitar features a gorgeous bookmatched, heavily flamed maple veneer (on transparent-finish models) above a maple top and a mahogany back. This tried-and-true wood combination produces great resonance with bold bottom end. The PRS SE Single Cut guitar is enhanced by a wraparound stop tailpiece/bridge for direct transfer of string vibration. PRS-designed humbucker pickups turn all that resonance into nearly endless sustain. Bird fretboard inlays and natural maple top binding add a little Paul Reed Smith flair to the SE Singlecut.Flamed maple topMahogany backMahogany neckRosewood fretboard22 frets25" scalePRS-designed Treble and Bass Humbucker pickupsWide-fat neck carveBird inlaysNickel hardwarePRS-designed stoptailPRS-designed tunersVolume, tone controls with 3-way pickup selector toggleNickel hardware

Prs Prs Scaw-Lb Se Singlecut Antq Wht Scarlet Red $642 The PRS SE Singlecut Electric Guitar features a gorgeous bookmatched, heavily flamed maple veneer (on transparent-finish models) above a maple top and a mahogany back. This tried-and-true wood combination produces great resonance with bold bottom end. The PRS SE Single Cut guitar is enhanced by a wraparound stop tailpiece/bridge for direct transfer of string vibration. PRS-designed humbucker pickups turn all that resonance into nearly endless sustain. Bird fretboard inlays and natural maple top binding add a little Paul Reed Smith flair to the SE Singlecut.Flamed maple topMahogany backMahogany neckRosewood fretboard22 frets25" scalePRS-designed Treble and Bass Humbucker pickupsWide-fat neck carveBird inlaysNickel hardwarePRS-designed stoptailPRS-designed tunersVolume, tone controls with 3-way pickup selector toggleNickel hardware

Prs Se One Korina Electric Guitar Vintage Amber $485 The PRS SE One Korina from Paul Reed Smith is a simple, yet elegant electric guitar that is offered in vintage amber to show off the golden hue of the 25" scale single-cutaway korina body. Other standout features on the PRS One Korina guitar include a 22-fret wide-fat shaped neck with a rosewood fretboard dressed with moon inlays, a PRS-designed stoptail bridge, PRS-designed tuners, nickel hardware, and a single soapbar pickup. The PRS SE One Korina guitar comes with a PRS gig bag.Single-cutaway korina body Acrylic finish Set korina neck Set construction Wide fat neck shape 25" scale length Rosewood fretboard 22 frets 10" radius Moon fretboard inlays Nickel hardware PRS-stoptail bridge PRS-designed tuners Single soapbar pickup in bridge position Volume control PRS Cordura gig bag

Prs Mccarty 58 Electric Guitar $3966 Ted McCarty left an enduring legacy that serves as an inspiration to guitar makers and musicians worldwide. He was also a life-changing mentor to Paul Reed Smith. The McCarty 58 pays homage to both this legendary man and traditional humbucking tone. Gold hardware adds a touch of class as it contrasts with the black finish.The McCarty 58 incorporates the following new features:V12 FinishFinish should enhance the look, sound, and feel of a guitar by accentuating the wood's inherent beauty and feel without hindering its natural resonance. And PRS Guitars' new "V12" finish does just that. Introduced at Experience PRS 2010, "V12" is a very thin, hard, and clear finish that will not crack or react with thinners. After roughly 12 years in development, it is halfway between acrylic and nitro but with a classic feel all its own. "PRS models with this new finish feel like old instruments," said Paul Reed Smith.Pattern Neck ShapeNeck shapes have always been a high priority for PRS and a hallmark of their quality. A guitar should feel comfortable, like "home," as soon as you pick it up, and the neck is paramount to that connection. Perfected after years of prototyping, the new "Pattern" neck is an updated Wide Fat PRS neck-style based on Paul's pre-factory design. These necks were found on the instruments built for Carlos Santana, Peter Frampton, and Howard Leese from the late '70s to the mid '80s.Whether in woodworking, machining, or cast and die work, patternmaking is the art of arriving at a perfect standard that can be duplicated or used to create new designs from by "offsetting." All PRS necks came to be as a result of offsetting from this original, Wide Fat design.Check the drop-down menu to the right to select colors and/or other options.Gold hardwareCarved 'artist grade' figured maple top with mahogany back25" scale length22-fret bound mahogany 'pattern' neckPRS 57/08 bridge humbuckerPRS 57/08 neck humbuckerVolume and push/pull (coil-splitting) Tone controls3-way toggle pickup switchRosewood fretboardMOP/Paua Heart bird inlaysRosewood headstock veneer with inlaid signaturePRS stoptailPRS low-mass locking tuners"McCarty 58" truss rod coverPaisley hardshell case

PRS Birds T-Shirt Black XX Large $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

PRS Birds T-Shirt Black Large $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

PRS Birds T-Shirt Black Medium $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

PRS Birds T-Shirt Black X Large $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

Prs Birds T-Shirt Black Medium $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

Prs Birds T-Shirt Black Large $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

Prs Birds T-Shirt Black X Large $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

Prs Birds T-Shirt Black Xx Large $19.99 Featuring a graphic of the iconic birds that adorn the fret inlays of many Paul Reed Smith guitars, this PRS Birds T-Shirt is another way to pledge your devotion to a guitar manufacturer who constantly pursues the gold standard. Made out of 100% cotton with self-fabric back neck tape for added comfort, this shirt is also constructed with contrasting blanket stitching for a textured look and feel. Also features a 2-color front PRS graphic imprint.100% cotton jersey materialContrast color blanket stitching on waist, cuffs, shoulders and armholesTwo-color PRS graphic imprint

PRS NF3 Maple Neck Electric Guitar Charcoal $1986 Named after its versatile pickup configuration (3 pickups paired with a 5-way blade switch), the NF3 utilizes the modern pickup technology of PRS Narrowfield pickups. Narrowfields use the same wire as PRS' coveted 57/08 pickups, but are narrower pole to pole and deeper front to back. The result is a new-sounding pickup system with exceptional clarity. Paired with a "pattern regular" bolt-on neck and flat body design, the NF3 is a modern classic. The NF3 incorporates the following new features: V12 Finish Finish should enhance the look, sound, and feel of a guitar by accentuating the wood's inherent beauty and feel without hindering its natural resonance. And PRS Guitars' new "V12" finish does just that. Introduced at Experience PRS 2010, "V12" is a very thin, hard, and clear finish that will not crack or react with thinners. After roughly 12 years in development, it is halfway between acrylic and nitro but with a classic feel all its own. "PRS models with this new finish feel like old instruments," said Paul Reed Smith. Pattern Regular Neck Shape Neck shapes have always been a high priority for PRS and a hallmark of their quality. A guitar should feel comfortable, like "home," as soon as you pick it up, and the neck is paramount to that connection. The new "Pattern Regular" neck shape is similar to the traditional PRS regular neck found on guitars made in the late '80s at PRS' former Virginia Avenue location. This new neck shape reflects modern tooling and programming that allows PRS to even more preciously shape and consistently reproduce their necks. PRS Tremolo with Steel Components The bridge plays a crucial role in the tone of a guitar by transferring the string's vibrations to the tonewood. When executed well, the bridge will enhance the wood's natural resonance. The PRS Tremolo with steel components offers a clear, expansive tone that sounds especially pleasing in guitars with single-coils. Check the drop-down menu to the right to select colors and/or other options.Korina body V12 finish 25-1/4" scale length 22-fret, bolt-on rock maple "Pattern" neck Rosewood fretboard Ring dot inlays Three PRS 57/08 Narrowfield pickups Volume and Tone controls 5-way blade pickup switch PRS low-mass locking tuners PRS tremolo with steel parts "NF3" truss rod cover Nickel hardware PRS hardshell case

PRS NF3 Maple Neck Electric Guitar Black $1986 Named after its versatile pickup configuration (3 pickups paired with a 5-way blade switch), the NF3 utilizes the modern pickup technology of PRS Narrowfield pickups. Narrowfields use the same wire as PRS' coveted 57/08 pickups, but are narrower pole to pole and deeper front to back. The result is a new-sounding pickup system with exceptional clarity. Paired with a "pattern regular" bolt-on neck and flat body design, the NF3 is a modern classic. The NF3 incorporates the following new features: V12 Finish Finish should enhance the look, sound, and feel of a guitar by accentuating the wood's inherent beauty and feel without hindering its natural resonance. And PRS Guitars' new "V12" finish does just that. Introduced at Experience PRS 2010, "V12" is a very thin, hard, and clear finish that will not crack or react with thinners. After roughly 12 years in development, it is halfway between acrylic and nitro but with a classic feel all its own. "PRS models with this new finish feel like old instruments," said Paul Reed Smith. Pattern Regular Neck Shape Neck shapes have always been a high priority for PRS and a hallmark of their quality. A guitar should feel comfortable, like "home," as soon as you pick it up, and the neck is paramount to that connection. The new "Pattern Regular" neck shape is similar to the traditional PRS regular neck found on guitars made in the late '80s at PRS' former Virginia Avenue location. This new neck shape reflects modern tooling and programming that allows PRS to even more preciously shape and consistently reproduce their necks. PRS Tremolo with Steel Components The bridge plays a crucial role in the tone of a guitar by transferring the string's vibrations to the tonewood. When executed well, the bridge will enhance the wood's natural resonance. The PRS Tremolo with steel components offers a clear, expansive tone that sounds especially pleasing in guitars with single-coils. Check the drop-down menu to the right to select colors and/or other options.Korina body V12 finish 25-1/4" scale length 22-fret, bolt-on rock maple "Pattern" neck Rosewood fretboard Ring dot inlays Three PRS 57/08 Narrowfield pickups Volume and Tone controls 5-way blade pickup switch PRS low-mass locking tuners PRS tremolo with steel parts "NF3" truss rod cover Nickel hardware PRS hardshell case

PRS NF3 Maple Neck Electric Guitar Natural $1986 Named after its versatile pickup configuration (3 pickups paired with a 5-way blade switch), the NF3 utilizes the modern pickup technology of PRS Narrowfield pickups. Narrowfields use the same wire as PRS' coveted 57/08 pickups, but are narrower pole to pole and deeper front to back. The result is a new-sounding pickup system with exceptional clarity. Paired with a "pattern regular" bolt-on neck and flat body design, the NF3 is a modern classic. The NF3 incorporates the following new features: V12 Finish Finish should enhance the look, sound, and feel of a guitar by accentuating the wood's inherent beauty and feel without hindering its natural resonance. And PRS Guitars' new "V12" finish does just that. Introduced at Experience PRS 2010, "V12" is a very thin, hard, and clear finish that will not crack or react with thinners. After roughly 12 years in development, it is halfway between acrylic and nitro but with a classic feel all its own. "PRS models with this new finish feel like old instruments," said Paul Reed Smith. Pattern Regular Neck Shape Neck shapes have always been a high priority for PRS and a hallmark of their quality. A guitar should feel comfortable, like "home," as soon as you pick it up, and the neck is paramount to that connection. The new "Pattern Regular" neck shape is similar to the traditional PRS regular neck found on guitars made in the late '80s at PRS' former Virginia Avenue location. This new neck shape reflects modern tooling and programming that allows PRS to even more preciously shape and consistently reproduce their necks. PRS Tremolo with Steel Components The bridge plays a crucial role in the tone of a guitar by transferring the string's vibrations to the tonewood. When executed well, the bridge will enhance the wood's natural resonance. The PRS Tremolo with steel components offers a clear, expansive tone that sounds especially pleasing in guitars with single-coils. Check the drop-down menu to the right to select colors and/or other options.Korina body V12 finish 25-1/4" scale length 22-fret, bolt-on rock maple "Pattern" neck Rosewood fretboard Ring dot inlays Three PRS 57/08 Narrowfield pickups Volume and Tone controls 5-way blade pickup switch PRS low-mass locking tuners PRS tremolo with steel parts "NF3" truss rod cover Nickel hardware PRS hardshell case

Prs Nf3 Maple Neck Electric Guitar Charcoal $1986 Named after its versatile pickup configuration (3 pickups paired with a 5-way blade switch), the NF3 utilizes the modern pickup technology of PRS Narrowfield pickups. Narrowfields use the same wire as PRS' coveted 57/08 pickups, but are narrower pole to pole and deeper front to back. The result is a new-sounding pickup system with exceptional clarity. Paired with a "pattern regular" bolt-on neck and flat body design, the NF3 is a modern classic. The NF3 incorporates the following new features: V12 Finish Finish should enhance the look, sound, and feel of a guitar by accentuating the wood's inherent beauty and feel without hindering its natural resonance. And PRS Guitars' new "V12" finish does just that. Introduced at Experience PRS 2010, "V12" is a very thin, hard, and clear finish that will not crack or react with thinners. After roughly 12 years in development, it is halfway between acrylic and nitro but with a classic feel all its own. "PRS models with this new finish feel like old instruments," said Paul Reed Smith. Pattern Regular Neck Shape Neck shapes have always been a high priority for PRS and a hallmark of their quality. A guitar should feel comfortable, like "home," as soon as you pick it up, and the neck is paramount to that connection. The new "Pattern Regular" neck shape is similar to the traditional PRS regular neck found on guitars made in the late '80s at PRS' former Virginia Avenue location. This new neck shape reflects modern tooling and programming that allows PRS to even more preciously shape and consistently reproduce their necks. PRS Tremolo with Steel Components The bridge plays a crucial role in the tone of a guitar by transferring the string's vibrations to the tonewood. When executed well, the bridge will enhance the wood's natural resonance. The PRS Tremolo with steel components offers a clear, expansive tone that sounds especially pleasing in guitars with single-coils. Check the drop-down menu to the right to select colors and/or other options.Korina body V12 finish 25-1/4" scale length 22-fret, bolt-on rock maple "Pattern" neck Rosewood fretboard Ring dot inlays Three PRS 57/08 Narrowfield pickups Volume and Tone controls 5-way blade pickup switch PRS low-mass locking tuners PRS tremolo with steel parts "NF3" truss rod cover Nickel hardware PRS hardshell case