Geni Swing Guitars

Paul Standard

What's the best thing about Christmas? To many people it is receiving presents and gifts. To others it is the pleasure of giving. Many others simply love the business of shopping for and selecting Christmas gifts. No matter how a person gets enjoyment from Christmas gifts one thing is for sure - one way or another, gifts and presents bring pleasure at Christmas! However, choosing Christmas presents can be a long arduous job- in fact, it can take ages just to find the right wrapping paper or gift box!

Still, choosing Christmas cards is straight forward - or is it? I don't have a problem choosing cards to send to my personal Christmas list. Even though I know that mine will end up on the wall or on the mantle piece with everyone else's, I will be in the company of friends and relatives. But the Christmas Greeting that I send from our company, now that's a different matter! I want that product to say something positive about us. I want that card to stand out above everyone else's - and that's what you want for your company. In order to achieve those objectives, why not move away from a standard card and go for a pop up Christmas greeting instead.

How about a pop-up Christmas gift box? The theme is very positive and association with this feeling has to be a plus factor in your plans for a Christmas promotion. The pop-up action brings with it surprise and fun - elements that are always associated with Christmas. The product makes a great little mailing pack. The very fact that they arrive on your customer's desk in their own custom printed mailing envelope gives the mailer a gift feel, being chunky and "boxy". Slide the contents out of the mailer and hey-presto - the Christmas gift box pops up right there in your hand! The mailing pack itself can be designed to look like a Christmas present rather than a card so it will be opened with anticipation. In all likelihood, the pop-up will be passed around your customer's office, spreading the good word about your company and it will certainly stand out above all the standard Christmas cards scattered around your customer's office.

These versatile promotional pop up boxes can be made to order or certain companies can offer different shapes and sizes of boxes to suit your Christmas promotion. Pop up cubes are often available in standard sizes as are some pop up cuboids. These are the best shapes to use for adaptation to the theme of Christmas Gift Boxes.

In order to lift your own promotion above the level of the competitions' then you need to add a wow factor. Pop up promotional products do exactly that, adding high impact value as soon as the mailer is opened and then proving to be a very interactive product thereafter. What applies in every day promotional circumstances is even more important at Christmas time when the level of mail landing on your customer's desk is dramatically increased.

Article by Paul Whitney.

Whitney Woods Ltd is a manufacturer of promotional marketing products designed using sophisticated cardboard engineering techniques. The company is a market leader in this field in the UK and publishes a range of over 50 products including suggestions for Christmas greetings which can be viewed at http://www.christmasmarketing.co.uk/promotional-christmas-greetings.html The author also publishes a blog which is updated on a daily basis and features useful advertising and marketing ideas http://www.whitneywoods.co.uk/blog/

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