Fender Jazzmaster
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The Fender Guitars Legacy
One of the most famous guitar manufacturers in the world is Fender. Their guitars have been played by famous guitarists such as Jimmi Hendrix and Eric Clapton. Fender wasn't the first manufacturer to produce electric guitars, but they were one of the most successful.
Started in 1938 by Leo Fender, the company was originally named "Fender's Radio Service" and he repaired radios and amplifiers. He then began to build his own amplifiers to help solve the design issues with the ones that were currently on the market.
He then partnered with Clayton Orr Kauffman to create an electric Hawaiian steel guitar. The partners then split up when Fender wanted to focus on the designing of the guitars, and created the Fender Musical Instruments Corporation. Through the creation of this company, Fender was able to create the first electric guitar with a solid body, the famous Stratocaster.
The Stratocaster or Strat, was designed by Leo Fender in 1954 and is one of the most famous and enduring electric guitars in the world. The Stratocaster is still in production today and has been copied by many other guitar manufacturers.
In 1965, Leo Fender sold his company for approximately $13 million to CBS. While many lauded this sale as a positive for the company, in reality the guitars produced by CBS were of lower quality. Which is why many vintage Fenders produced before 1965 and in good condition, can command a premium price.
By the early 1980s Fender was facing a dwindling market share, and in response rolled out the Squire strat, a less expensive version of the Stratocaster, in response to the lower priced Japanese models that were on the market.
In 1981, William Schultz was assigned as the new president of Fender, and he was determined to take the company back to the top. Faced with reducing profits by 1985, CBS decided to sell the company to Schultz. This was a significant moment in the company's long history.
Schultz wanted to improve the quality of the guitars and decided to build new manufacturing plants close to home to help control the quality and keep shipping costs down. Then in 1995, Fender bought out Guild Guitar to acquire its manufacturing plant in Rhode Island.
Today Fender is back on top and manufactures over 25 styles of electric guitars, including the Toronado, the Jazzmaster and the Mustang.
About the Author
William publishes and runs a personal pro skateboards information site.
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Fender '62 Jazzmaster Tortoiseshell Pickguard $69.99 Fender '62 Jazzmaster Tortoiseshell Pickguard |
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Used Fender Jazzmaster Blacktop $399.99 In Store Used USED FENDER JAZZMASTER BLACKTOP |
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Used Fender Blacktop Jazzmaster Snbst $399.99 In Store Used USED FENDER BLACKTOP JAZZMASTER SNBST |
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Used Fender 62 Jazzmaster Wc $1239.99 In Store Used USED FENDER 62 JAZZMASTER WC |
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Fender American Jaguar/Jazzmaster Bridge Cover $12.99 Fender American Jaguar/Jazzmaster Bridge Cover |
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Vintage 1959 Fender Jazzmaster Sunburst $7000 In Store Vintage VINTAGE 1959 FENDER JAZZMASTER SUNBURST 071711 |
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Used Fender Jazzmaster Sunburst Elec 8.0 $449.99 In Store Used USED FENDER JAZZMASTER SUNBURST ELEC 8.0 |
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Used Fender Lee Renaldo Jazzmaster Wc $999.99 In Store Used USED FENDER LEE RENALDO JAZZMASTER WC |
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Fender '62 Jazzmaster Electric Guitar 3-Tone Sunburst Brown Shell Pickguard $1699.99 Fender '62 Jazzmaster Electric Guitar 3-Tone Sunburst Brown Shell Pickguard |
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Fender '62 Jazzmaster Electric Guitar Black Brown Shell Pickguard $1699.99 Fender '62 Jazzmaster Electric Guitar Black Brown Shell Pickguard |
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Fender '62 Jazzmaster Electric Guitar Olympic White Brown Shell Pickguard $1699.99 Fender '62 Jazzmaster Electric Guitar Olympic White Brown Shell Pickguard |
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Fender Classic Player Jazzmaster Special Electric Guitar 3-Tone Sunburst $799.99 Fender Classic Player Jazzmaster Special Electric Guitar 3-Tone Sunburst |
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Fender Classic Player Jazzmaster Special Electric Guitar Black $799.99 Fender Classic Player Jazzmaster Special Electric Guitar Black |
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Fender Lee Ranaldo Jazzmaster Electric Guitar Sapphire Blue Transparent $1599.99 Fender Lee Ranaldo Jazzmaster Electric Guitar Sapphire Blue Transparent |
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Fender Thurston Moore Jazzmaster Electric Guitar Forest Green Transparent $1599.99 Fender Thurston Moore Jazzmaster Electric Guitar Forest Green Transparent |
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Fender Jazzmaster Hardshell Case Black Black Plush Interior $139.99 Fender Jazzmaster Hardshell Case Black Black Plush Interior |
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Fender Jazzmaster Hardshell Case Black Orange Plush Interior $159.99 Fender Jazzmaster Hardshell Case Black Orange Plush Interior |
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Fender Blacktop Jazzmaster HS Electric Guitar 3 tone sunburst Rosewood $549.99 Fender Blacktop Jazzmaster HS Electric Guitar 3 tone sunburst Rosewood |
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Fender Blacktop Jazzmaster HS Electric Guitar Black Rosewood $549.99 Fender Blacktop Jazzmaster HS Electric Guitar Black Rosewood |
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Used Fender J Macsis Jazzmaster Mij 051812 @320 $649.99 In Store Used USED FENDER J MACSIS JAZZMASTER MIJ 051812 @320 |
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Fender 007 7422 000 Jazzmaster/Jaguar Trem Arm $7.99 In Store Clearance FENDER 007 7422 000 JAZZMASTER/JAGUAR TREM ARM |
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In Store Vintage Vintage Fender 1962 Jazzmaster Sbst Wc $5499.99 In Store Vintage VINTAGE FENDER 1962 JAZZMASTER SBST WC |
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In Store Vintage Vint 1966 Fender Jazzmaster 447 022712 7.5 $3599.99 In Store Vintage VINT 1966 FENDER JAZZMASTER 447 022712 7.5 |
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In Store Vintage Vintage 1964 Fender Jazzmaster 3 Tone Sunburst Wc $3700 In Store Vintage VINTAGE 1964 FENDER JAZZMASTER 3 TONE SUNBURST WC |
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Used Fender 1962 Jazzmaster Reissue Bk 9.0 05022 $1299.99 In Store Used USED FENDER 1962 JAZZMASTER REISSUE BK 9.0 05022 |



US $2,495.00

























































































