Fender California
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![NISSAN CALIFORNIA 1996 Right Fender Panel 91060]](http://www.geniswing.com/images/e/221031814584_0.jpg)
 FENDER CALIFORNIA CLEARS 351 THIN 12 BLUE  US $4.94
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Schechter began as a mere guitar repair shop back in 1976 when it was founded. The name comes from David Schecter, one of the founders of Schecter Guitar Research.
In its starting years, the company sold guitar parts to companies such as Fender, but eventually started to produce its own high-end custom guitars in 1979. Schecter guitars became famous the same year when Pete Townshend of The Who started using a Schecter guitar in his on-stage performances. Pete used these guitars up until 1988, but the early custom models were built only until 1983, when the company was sold to Texan investors and moved to Dallas.
Under Texan ownership, the company introduced several new guitars models; one of them was a Fender Telecaster -style guitar akin to the one built for Pete Townshend. Although Townshend never endorsed this model, it was known unofficially as the "Pete Townshend" model. There was, however, a rising problem in quality despite the efforts to try to build up Schecter's reputation for quality. The investors later moved the company to Dallas, most of the employees didn't, which resulted in mass-produced guitars with sub-par quality.
Schecter Guitar Research was sold in 1987 to Hisatake Shibuya, a Japanese entrepreneur who had also began his business by selling replacement parts. Upon purchasing the company, he immediately relocated it back to California and set it back to its roots. Once again Schecter was focusing on developing custom high-end instruments. In 1995, a year before Hisatake gave ruler-ship of the company over to Michael Ciravolo, the company released the S Series Schecter guitar models of electrics and basses. Although ultimately Fender-ish, these instruments had a distinct sound and are highly sought for today.
In 1996, a new era started in Schecter. Shibuya asked a former employee, Michael Ciravolo, to take over the company. At this time, the company's guitar output was still very low--about 40 guitars a month, but Michael wanted to change it. A year later, he met a handful of Asian guitar manufacturers, and subsequently opted for mass-producing Schecter guitars in a South Korean factory.
The Diamond Series was born - high quality instruments for an affordable price. They were particularly loved by guitarists that play alternative music. The first TV appearance of a mass-produced Schecter was seen in 1999, when Jerry Horton (Papa Roach) performed on a C-1 guitar in the video for "Last Resort".
Today, the company still makes their signature custom models, but also mass-produces more affordable models. We'll surely see Ciravolo add many new series to the Schecter family. Furthermore, these models will be unique - Michael isn't particularly known for his liking of the classy Fender-style guitars.
Chaz is a passionate music lover and guitar player. He's been playing guitar for over 25 years. Chaz is also the owner of one of the most respectable guitar review websites on the entire interweb. Read his professional and comprehensive guitar and amplifiers reviews before you buy your next guitar or piece of musical equipment. Still researching what guitar to buy? Check out Schecter Hellraiser Tempest Guitar.
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Fender California Cables Candy Apple 10 Foot $9.99 Fender California Cables Candy Apple 10 Foot |
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Fender California Cables Candy Apple 18 Foot $14.99 Fender California Cables Candy Apple 18 Foot |
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Fender California Cables Surf Green 10 Foot $9.99 Fender California Cables Surf Green 10 Foot |
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Fender California Cables Surf Green 18 Foot $14.99 Fender California Cables Surf Green 18 Foot |
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Used Fender California Strat Hss Blk 102111 $589.99 In Store Used USED FENDER CALIFORNIA STRAT HSS BLK 102111 |
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Used Fender American California Series Red 04-24-12 $599.99 In Store Used USED FENDER AMERICAN CALIFORNIA SERIES RED 04-24-12 |
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Fender California Cables Lake Placid Blue 18 Foot $14.99 Fender California Cables Lake Placid Blue 18 Foot |
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Fender California Cables Lake Placid Blue 10 Foot $9.99 Fender California Cables Lake Placid Blue 10 Foot |
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Fender 351 California Clear Guitar Picks Shoreline Gold Medium $3.95 Fender 351 California Clear Guitar Picks Shoreline Gold Medium |
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Fender 351 California Clear Guitar Picks Lake Placid Blue Heavy $3.99 Fender 351 California Clear Guitar Picks Lake Placid Blue Heavy |
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Fender 351 California Clear Guitar Picks Surf Green Medium $4.49 Fender 351 California Clear Guitar Picks Surf Green Medium |
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Fender 351 California Clear Guitar Picks Lake Placid Blue Medium $4.49 Fender 351 California Clear Guitar Picks Lake Placid Blue Medium |
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Fender 351 California Clear Guitar Picks Burgundy Mist Medium $4.49 Fender 351 California Clear Guitar Picks Burgundy Mist Medium |
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Fender 351 California Clear Guitar Picks Candy Apple Medium $4.49 Fender 351 California Clear Guitar Picks Candy Apple Medium |
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Fender California Series Sonoran SCE California Custom Dreadnought Acoustic-Electric Guitar Lake Placid Blue 886830290251 $263.99 Fender California Series Sonoran SCE California Custom Dreadnought Acoustic-Electric Guitar Lake Placid Blue 886830290251 |
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Fender California Series Sonoran SCE California Custom Dreadnought Acoustic-Electric Guitar Candy Apple Red 886830325083 $263.99 Fender California Series Sonoran SCE California Custom Dreadnought Acoustic-Electric Guitar Candy Apple Red 886830325083 |
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Fender California Series Sonoran SCE California Custom Dreadnought Acoustic-Electric Guitar Candy Apple Red 886830290497 $263.99 Fender California Series Sonoran SCE California Custom Dreadnought Acoustic-Electric Guitar Candy Apple Red 886830290497 |
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Fender California Series Sonoran Sce California Custom Dreadnought Acoustic-Electric Guitar Candy Apple Red $329.99 Fender California Series Sonoran SCE California Custom Dreadnought Acoustic-Electric Guitar Candy Apple Red |
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Used Fender Usa California Series Agava Blue N/C $699.99 In Store Used USED FENDER USA CALIFORNIA SERIES AGAVA BLUE N/C |
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Used Fender Amer Std California Strat Blk Wc 050412 $699.99 In Store Used USED FENDER AMER STD CALIFORNIA STRAT BLK WC 050412 |
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Fender Standard Bass Neck Plate $14.99 Genuine Fender USA 4-bolt Standard Bass Neck Plate. Stamped with script Fender logo and Corona, California in block lettering. Chrome finish. Includes neck screws. Fender part: 099-1446-100 |
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Fender Standard Guitar Neck Plate $15.99 Genuine Fender 4-hole chrome neckplate with a tilt adjustment hole. The neck plate features "Fender Corona, California" engraved. Includes 4 mounting screws.Fender part: 099-1445-100 |
