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Feminine customized de
Custom jeans are extremely popular probably in all countries of the world. But some of the brands of customized denim are just astonishingly popular. Let us take a look at five most successful brands and try to find out why they are so popular.
The trend is dark denim, rough surface, soft washes and light embellishments – the perfect feminine look for all ages.
Canadian challenge is represented by Chip and Pepper brand. After all, made to measure jeans are rock and roll and rebellion, even if today they are worn in offices combined with sack coats. However, jeans models in the fashionable used-look created by this label suit rather surfers and other beach challengers.
The creators of the brand Foster twins started to manufacture customized jeans and shoes in high school because of lack of money. They sold them directly from their car, and soon their luggage compartment became empty and their pockets were full of money. Canadian rioters became Canadian rockers. Chip and Pepper create a CD, moderate a cartoon-show on NBC and are multi millionaires at the age of 20.
In their "Gulf-Punk" boutique in Los Angeles the brothers sell "smellies" – t-shirts, which smell like chocolate and vintage jeans, which they buy on the beach flea markets in the morning and furnish them until the evening. After a while they begin to design custom jeans themselves, creating jeans from new materials, but extremely worn-looking. The used-look of their clothes items flatters the taste of the decade, when vintage becomes en vogue.
Many people have created their custom tailored jeans lines, denim turned out to be dot-com-industry of the new millennium. However, only the few managed to be successful. The first jeans model by Chip and Pepper was called Walk of Shame, and since then every single pair of subculture jeans gets its own serial number. Many jeans models are named after the female family members - Nik – the wife of Chip, Pamela Straight – the mother of the brothers, Katie – Chip's sister-in-law.
Denim beachwear of the brand's summer collection demonstrates the sunnyboy-image of the label with sun burnt hair. Figure-fitting shorts by Chip&Pepper are worn by Jessica Simpson, and for pregnant Britney Spears in the summer of 2005 brothers designed hot pants with a wide ribbon belt. The newest development of the brand is WW3-wash - dark denim with stylish destroyed elements reminds of custom jean destroyed in a war, inspired by mud and dirt. The right outfit for the sand battles on the beach!
Californian credo brand True Religion is one of the numerous Californian brands which appeared during the last couple of years. Married couple Jeffrey and Kym Lubell, creators of "True Religion" brand are the gurus of Californian teenagers.
In the branch where each second pair of custom tailored jeans boasts the premium label, Victoria Beckham turns out to become example designer, and embroidered jeans cost up to $ 1000 it is important to mark oneself off from the competitors.
A brand in the highest-end-segment should definitely be easily identified among all other imitators of the democratic segment under 65 euros. Princess crowns on the priceless tailor made jeans models like a Beckham model for "Rock & Republic", golden decorative buttons of "Blue Blood" jeans or Swarovski-crystals and shiny rivets of jeans by "Mustang" and "The Great China Wall" help to achieve this.
Californian brand True Religion created three defining features in the new collection – a logo with a big-belly Buddha playing guitar, small patch pockets embellished with an embroidered letter "U" and a catchy sewn stitching which nobody else has this season. Not even "Seven for All Mankind", the Bill Gates von "Customized Denim Valley".
The revenue of True Religion grows 361 percent, which means 20 millions of dollars more each year, the sales volume makes up 100 millions. Sophisticated double stitching of these subculture jeans embellish the belt, pockets and back seams. Soft and lithely denim fabric is the specialty of Jeffrey and Kym Lubell, creators of the brand.
Tiger of Sweden brand was created in the Swedish city of Uddevalla in the year of 1903. Women's wear line is characterized by a carrot cut and figure-tight fit. After all, in case of custom jeans the buttocks part is still the most important thing.
The first customized jeans collection was presented in the millennium. The sales volume has made a jump of 70 percent. Jeans models by Tiger of Sweden are extremely simple, however, many of them are distinguished by sophisticated washes, like "Skinny imperial faith", for instance. Skinny jeans by Tiger of Sweden are comfortable but sexy, and the batik optic can be successfully combined with high boots.
Scandinavian silhouette is represented by Acne brand. There were the times, actually, no that long ago, that customized jeans could not sit low enough. Swedish made to measure jeans brand Acne follows the trend to the dressed belly button especially consequently this summer. The best example is "Tube" model with wide trouser legs, high waistline and much stretch addition.
The belt line of subculture jeans keep coming peu a peu higher and higher. In denim collections of many labels the zipper is for the first time since the 1990s longer than five centimeters. Women over 16 love this!
Acne actually means "Ambition to Create Novel Expressions" and in Stockholm it stands not only for fashion, but also for advertising films, video games, toy animals made from fabric and a magazine, which comes in two languages simultaneously.
Creativity which can be worn was invented in 1997 by Jonny Johansson, who created 100 pairs of custom jeans with red stitching as a gift for his family members, friends and customers. Numerous boutiques asked for the manufacturer, the rest is a legendary family story.
Today the company makes the sales volume of about 15 millions of euros, and customized denim lines are the important part of it. The name of the brand has established itself as well, young people in Stockholm associate the word "Acne" with jeans, not with skin problems.
The first jeans shop outside Scandinavia was opened in Berlin. Acne jeans represent the clear, Nordic jeans-look – simple cuts, straight lines, the optic is clean and tight. Embellishments in the form of embroidery or rivets, characteristical for Californian custom design jeans brands, can not be found here. Washes of the jeans are decent as well. That is why denim tones of Acne collections are mostly dark in color, from dark blue to black. Jeans by Acne are very classical in form, only one girlish rich blue jeans model with suspenders can be found in the collection. Stretch additives play an important role here, which increases much the comfort of wear in the case of tight silhouettes and second skin cuts.
Dutch brand "G-Star" was created in 1989 by Jos van Tilburg under the name of "Gapstar" and specializes on raw concept since 1996. These custom tailored jeans are made from raw, but very clean unwashed materials. In the Product Intelligence Center in Basel specialists create the jeans pants of tomorrow. Jeans are cut and smoothed, stonewashed, treated with electroshocks and wax there.
The changes lie rather in details like small label stitchings, rivets, targeted small destroyed parts, or new moderate washes. This summer season the brand presents an all-over-jeans-look including a handbag and beret made from denim. Jeans jackets complete practically every outfit. Streetwear-style brings the width with it – sleeves and trouser legs become wider, and white stitching become visible as sporty stripes, like in the case of "Studs loose handcrafted jeans" model and suiting "Core zip handcrafted jacket".
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