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Bargaining - Can There Be Any Myth to It?

Bargains are matters of such simple importance that even the slightest thought that it could remotely contain any myth is unbelievable. Or so we think! The TRUTH of the matter, however, is that the 'art' of bargaining has mythical elements woven so finely into it that even it's subjects - the everyday bargain hunters - are unable to tell if it's the real thing or not! This might sound like a lot of mish-mash right now but hear me out for one moment and you'll see what i mean.

Bargaining is a longstanding art that has been finely honed over many hundreds of years of trade ever since the days of barter. Bargaining, interestingly, though seemingly superficial has it's roots deeply embedded into the human psyche. Yes, it involves some degree on psychology!

From the dawn of humanity, humans have been hardwired with the need to FEEL secure in some way or another. Prevailing over others around us, therefore, feeds this need to feel secure and has been an innate tenet of human nature. The economist Adam Smith called this the 'invisible hand' of self, the hand of self-preservation. While it isn't necessarily bad - as he goes on to propose - it is also our prevailing weakness, especially with regard to bargaining and as a result, in ages gone this weakness has always shown through.

What makes satisfying the sense of security through bargaining a weakness? A lot of things, actually. We have all met a friend or two from time to time who can't help it but rave about the bargain he/she got on a pair of black shoes that cost more elsewhere. I have truck loads of friends like these and till this day i still wonder why! Interestingly enough, I have found through the years that digging deeper into their their bargaining stories reveals some startling information that led me to believe that there is an element of Myth to bargaining that was actually so simple and intuitive i couldn't believe i didn't realise it sooner! Just try this neat trick out. Quiz your friend with this simple question: 'Why was the other _________ (fill in the blanks with a product or service) more expensive?'. The answers somehow vary from 'i don't know' to 'their ripping folks off over there' to 'who cares?' but then another question will mostly solve the problem, and that is: 'what were they offering different?'. To most folks, this is NEVER a consideration, but it makes ALL the difference and somehow bursts the bargain bubble existing in your friend's mind!

The fact of the matter is that most of what people consider to be bargains are merely lesser buys! A black shoe made of rubber as opposed to a black leather pair. A diesel powered red car and a petrol powered red car. A pair of Levi's and a brand X denim jeans. They all bear their own pros and cons, but the differences, as well as the value of their pros & cons, are in completely different leagues, therefore the price difference. In fact, apart from price, they are worlds apart! 'Bargains' as most people see them, therefore, are nothing more than lesser buys of lesser value and worth.

In the light of these facts the true bargains available now become something more tangible. In fact, true bargains can be sought out and seen for what they are and the first step toward doing this is comparing apples for apples and not apples for oranges! Comparing a black leather shoe to a black leather shoe and the other services a business offers as a part of the buy and then considering price is the real bargain hunting trump card. That is something i refer to as 'power bargaining', because the leverage to choose what is REALLY better is in YOUR hands! Some folks reading this right now might think that my argument postulates that the more expensive a buy the better it is. Wrong! My proposal is simply that price can ONLY be compared when the value or quality of every other aspect of the buy is equal, in other words, the WORTH of the buy. But then how do you find equally weighted products around you? Traditional media does NOT offer you such an option. My answer? The Internet.

The internet today brings scores of products side-by-side on mere pages, tearing down the walls of geographical, physical and psychological limitations. The days of being baited into a ripoff are slowly and surely ending and power is finally entering the hands of the everyday consumer! But why is all this so important? In my opinion, it isn't JUST important but it ALL important, and i tell you why in my next article, 'Does price REALLY matter'. Watch out for it!

Till then!

About the Author

Wanna know more about having power in your hands?! Visit my website here: Find Today's best Deals, bargains, Buys & sales | Advertise products Free | Consumer Forum. Complain and get a reply!

http://www.thecaworld.com/

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